Pet CBD supplement company Better Choice purchases Halo

Better Choice Company closes on $46.9 million Halo purchase on October 16, 2019. Better Choice is a CBD company focused on animal health and wellness.

“Rob, myself and the rest of the Halo team are eager to join Better Choice in our shared mission to provide better health options for animals,” Pein said. “As part of Better Choice, we will focus on expanding our company’s footprint providing a greater reach of our quality holistic pet foods.”

The acquisition is expected to broaden Better Choice’s direct-to-consumer premium pet offerings.

Halo has 30 years in the pet market under its belt and boasts a highly diversified portfolio of pet nutrition products, including a vegan dog food.