The pink tax is affecting women led cannabis businesses too
Working in cannabis is amazing. I haven’t found the rampant sexism I’m used to in the “brogrammer” culture. I feel like a valued member of a real team. Cannabis truly thrives on diversity, and everyone in the industry is united behind similarly shared goals: safe, quality cannabis on the shelves with a public educated as to what they’re ingesting and why. I’m also, for the first time, disappointed in cannabis.https://www.adweek.com/brand-marketing/the-pink-tax-is-affecting-women-focused-industries-including-cannabis/
According to Pam Pho, marketing manager at Confident Cannabis, there is significant price variance between cannabis products for men and women. She calls this the “pink tax,” meaning the identical product is priced higher by manufacturers when packaged for women.
Read more about her thoughts on the matter here: https://www.adweek.com/brand-marketing/the-pink-tax-is-affecting-women-focused-industries-including-cannabis/